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Freedom Collection

Interviews with Ernesto Hernandez Busto

Interviewed January 5, 2011

Cubans followed carefully what happened with the “Green Revolution” in Iran. [The Green Revolution was a series of anti-government protests that developed after the 2009 Iranian elections that prompted a harsh government crackdown.] It was really interesting to see how young people and all these Cuban bloggers, including Yoani Sanchez, paid so much attention to this phenomenon. [Yoani Sanchez is a Cuban journalist and blogger. She is well known for her critical reporting of the regime and conditions in the country.] Why? Because the type of protests that occurred in Iran are very similar to the ones that are expected to take place in Cuba in the future.

What happened in Iran has really become emblematic because Cuba gave no news of these street protests. Four days later, Cuba printed a small article where they blamed imperialism and the CIA, but the way the Cuban government covered up what happened in Iran was a clear example of censorship. However, thanks to bloggers like Yoani Sanchez and abroad, Cubans found out about what really happened in Iran. The problem is that all these phenomena, having in common the use of technology, take place in different contexts. What happened in Iran is different to what happened in China or in Belarus or Burma with the monks. These protests have a high level of specificity, because they deal with specific local conditions that do not repeat elsewhere, but they are aware of all of this.

Cuban society is very closed, and certain technological events have marked tendencies and become trendy. This is important to keep in mind in political marketing. People like Yoani Sanchez are “trendy” because they have impact abroad and are very successful. They are an example of people that do things regardless of the government but have done well and become internationally famous for it. This side is what we must take advantage of. Cuban society really values this type of phenomena.