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Freedom Collection

Interviews with Samar El Hussieny

Interviewed August 3, 2012

The media monitoring is – specifically we are monitoring the channels and newspapers and how they are – their attitude towards the different candidates and different political forces during the elections. And we are trying to make evaluation for their attitudes, their behaviors, the spaces that they’re allocating per each political party, per each candidate.

And also we’re trying to calculate the amount of money the political parties and candidates spent on their advertisement, on their campaigns, because we have maximum range in Egypt for the campaigns. And also in the media monitoring we are doing some evaluation for the anchors, for the channels. And we are trying to give them some recommendation in order to develop themselves and giving a better media content for the audience.

It will depend about the type of – depend on the type of media that we are dealing with. The state media, they are not flexible. And they are not accepting any reports that you can submit to them, though we were not applying these reports as have-to-do report. It just a report about your attitude, how to improve it, and this is for your good and for the audience. But they are not accepting that. And maybe because most of the content that is presented in the state media, it’s something like they’re forced to do that. This is something bigger than them.

And if we came to the independent media, we can differentiate between two type. The very independent media, and they will accept and they will – they will welcome the reports, and they will try to work with you about it and will thank you even about your efforts and will ask you to complete their assessment and evaluation.

But there is another type of the independent media, which is owned by some of the businessmen who are related to the past regime. And they will not – they will not like the – this type of monitoring.