Strategically plan communication
Best Practice: The implementation team considers when and how to best deliver specific content. They codify due dates, methods, and owners into a communication plan or project work plan.
Tailor message to audience
Best Practice: District leaders deliberately craft messaging that is compelling, often by incorporating hope and a sense of possibility. They also acknowledge concerns and risks. If a leader is not familiar with a particular audience, they seek help to improve their understanding. Effective communicators are consistent with messaging but can adapt to a range of audiences to support broad understanding.
Incorporate effective communication techniques
Best Practice: District leaders use a variety of communication techniques to achieve desired impact. Examples of communication techniques include telling stories, leveraging quantitative data, removing jargon, evoking emotion, utilizing visuals, and preferencing face-to-face communication when possible.
Build momentum by celebrating success
Best Practice: District leaders publicly celebrate wins quickly and consistently. In doing so, they reinforce how successes are moving the organization towards the vision, and they are modeling a strong cultural practice.
Over-communicate and check for understanding
Best Practice: District leaders intentionally over-communicate by sharing the same message in multiple ways (e.g. email, face-to-face, newsletter, etc.). They value transparency. They purposefully check for understanding and action to determine whether their messaging is successful. They identify ways to improve their communication.