BARBARA BUSH

Barbara Bush is NBA’s Senior Vice President of Social Impact and Inclusion. In this role, she works with NBA offices across the globe to utilize the convening power of basketball to execute thoughtful, community-driven strategies focused on sustainability, health equity and wellness, civic engagement, and social justice and inclusion.

Prior to joining the NBA, Barbara was Executive-in-Residence at Schmidt Futures, a venture firm and foundation focused on technology & society, shared prosperity, and scientific benefit. In this role, she supported racial justice, global health, and COVID-19 investments and programs, along with some of the world’s most talented tech and policy problem solvers by leading the International Strategy Forum.

Barbara is co-founder of Global Health Corps (GHC), an organization that mobilizes young leaders to solve the world’s most pressing health issues. Barbara served as GHC’s CEO for its first 9 years. Bush and her co-founders are united by the belief that health is a human right and that their generation must build the world where this is realized. Since 2009, GHC has placed thousands of young young leaders on the front lines of health equity in East Africa, Southern Africa, and the United States, developing a cadre of creative, effective, and compassionate change makers.

Previously, Barbara worked for the Smithsonian’s Cooper-Hewitt, National Design Museum and Red Cross Children’s Hospital in South Africa.

Barbara is a Skoll Foundation Social Entrepreneur, a Draper Richards Kaplan Foundation Social Entrepreneur, and a fellow of the Echoing Green Foundation. She serves on the Board of several organizations focused on health issues.

Barbara has been named one of Glamour magazine’s Women of the Year, one of Newsweek’s Women of Impact, and one of Fast Company’s Most Creative People in Business. In October 2017, Barbara released the number one NYTimes best seller Sisters First, a memoir she co-authored with her twin. In November 2019, Barbara and her sister released the children’s version of Sisters First, also a number one NYTimes best seller, followed by The Superpower Sisterhood in 2022, Love Comes First in 2023 and I Loved You First in 2025.

Barbara graduated from Harvard Kennedy School with a Master in Public Administration as a fellow with the Center for Public Leadership and Yale University with a BA in Humanities. She lives in Brooklyn with her husband, Craig, and two young children.