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It’s NTX Giving Day! Every year, the Communities Foundation of Texas designates a day to celebrate and encourage people to contribute to the nonprofit organizations making an impact in North Texas, including the George W. Bush Presidential Center.
Today, your tax-deductible contribution of $25 or more to the Bush Center will go further thanks to bonus funds from the Communities Foundation of Texas. We’re grateful for your support of our mission to ensure opportunity for all, strengthen our democracy, and advance free societies. In celebration of NTX Giving Day, read about Danielle Rugoff, Presidential Leadership Scholar.
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Danielle Rugoff Presidential Leadership Scholars program Class of 2024

Growing up in a home with domestic violence, Danielle Rugoff learned the importance of language from a very young age, quickly realizing that her word choice could decrease or increase the temperature in her household when her father came home from work.
Now the Presidential Leadership Scholar and Dallas-Fort Worth native is urging all Americans to be more intentional with their language as the country experiences increased polarization.
“It's no surprise to any of us that the country is toxically divided and that we struggle to communicate effectively across the divide,” Rugoff said.
Rugoff is one of 537 Presidential Leadership Scholars who are all facing critical challenges at home or around the world. Through the program, she’s working to bridge divides in language with her new initiative, Purple Lexicon. It’s designed to flag words that may carry political weight for certain groups so that communicators can be more intentional and effective when they speak or write....
Through Purple Lexicon, she’s targeting leaders in our communities who have a large daily audience and circle of influence. Think media, business and political leaders, and educators. But she also hopes Purple Lexicon will become a resource for ordinary Americans having conversations on polarizing or tense topics.
Continue reading Rugoff's story
Support the Bush Center's work
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A gift in support of the Bush Center will help develop leaders like Danielle Rugoff, who are making an impact in their community and beyond. Visit our secure North Texas Giving Day page by midnight (CT) today to make your tax-deductible contribution to the Bush Center. Thank you for your support!
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About the George W. Bush Presidential Center
Located on the SMU campus in Dallas, Texas, the George W. Bush Presidential Center is a nonpartisan institution advancing the timeless values of freedom, opportunity, accountability, and compassion. The Bush Center comprises the George W. Bush Presidential Museum and the George W. Bush Institute, a solution-oriented policy organization focused on ensuring opportunity for all, strengthening democracy, and advancing free societies through policy solutions and public engagement. The Bush Center also houses the George W. Bush Presidential Library, operated by the National Archives and Records Administration, which provides access to official documents and artifacts from the George W. Bush Administration. Learn more about the Bush Center at bushcenter.org.
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